Privacy Policy
Last updated: March 30, 2026
This Privacy Policy describes how The 80/20 Flip ("we", "us", or "our") collects, uses, and protects your information when you visit www.the8020flip.com (the "Site"). By using the Site, you agree to the practices described below.
1. What Data We Collect
We collect the following types of information:
- Analytics data: Through Google Analytics 4 (GA4), we collect anonymised usage data such as pages visited, scroll depth, outbound link clicks, time on site, browser type, device type, and approximate geographic location. This data does not personally identify you.
- Email address: If you voluntarily sign up for the 80/20 Toolkit via the form on our Site, we collect your email address for the sole purpose of delivering the toolkit resources to you.
2. How We Use Cookies
We use cookies for analytics purposes only. Specifically:
- Google Analytics 4 cookies: These cookies help us understand how visitors interact with the Site, including page views, scroll depth, and click behaviour. GA4 uses first-party cookies and does not track you across other websites.
- Cookie consent cookie: We store a cookie to remember your cookie consent preference so we do not ask you again on subsequent visits.
We do not use advertising cookies, remarketing cookies, or any third-party tracking cookies beyond Google Analytics.
3. Cookie Consent and Managing Your Preferences
When you first visit our Site, a cookie consent banner will appear at the bottom of the page. You may choose to:
- Accept All: This grants consent for Google Analytics cookies to be set, allowing us to collect anonymised usage data.
- Reject: This prevents analytics cookies from being activated. We will only store a preference cookie to remember your choice.
You can also manage cookies through your browser settings at any time. To reset your consent preference on our Site, clear your browser cookies for this domain and the consent banner will reappear on your next visit.
4. Third-Party Services
We use the following third-party services:
- Google Analytics 4: For website analytics and traffic analysis. Google's privacy policy can be found at policies.google.com/privacy. We use Google Consent Mode v2, meaning analytics data is only collected with your explicit consent.
- Amazon: Our Site contains links to Amazon where you can purchase The 80/20 Flip. When you click these links and make a purchase, Amazon's own privacy policy governs that transaction. We may participate in the Amazon Associates affiliate programme.
- Google Fonts: We load fonts from Google Fonts to display the Site. Google may collect your IP address when serving these fonts. See Google Fonts privacy information.
5. Data Retention
- Analytics data: Google Analytics data is retained for 14 months, after which it is automatically deleted.
- Email addresses: If you sign up for the 80/20 Toolkit, your email address is retained for as long as necessary to provide you with the requested resources. You may request deletion of your email at any time by contacting us.
- Cookie consent preference: Your consent cookie is stored for 365 days.
6. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent for analytics tracking at any time
- Object to processing of your data
To exercise any of these rights, please contact us using the details below.
7. Data Security
We take reasonable measures to protect the information collected through our Site. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
9. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
privacy@the8020flip.com